News 10:12 December 2018:
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The use of pinned social media Ads is the sure way of getting targeted free likes to your page. With the benefits that come with them, spending some amount to run the ads is not a big deal because there is a guaranteed profit in future when the numbers will be converted into real sales. The targeted ads are ideal because you get attention from most users who were not aware of your page in the first instance. It is a technique used to take advantage of friends of your existing followers to lure them to like your page since their friend is already on that particular page.
With their friend already on that particular page, they are likely to be encouraged to proceed and like it even without reading the content posted there or going through the profile. They get convinced just because a friend they know is already following. Because of your existing followers, you just got more free likes from their friends who were not even aware of your current page. It is a sure way of getting targeted audience.